Anyone who has ever recruited for a job has received “that letter.”  And it’s always the same: usually a “Dear Sir/Madam,” followed by some generic schpiel about how the applicant will fit in well with the company, no matter what the role or company.  The text is boring, as if copied from a “How to get a job” pamphlet from 1980. The companies I spoke to overwhelmingly hated form letters. So, first and foremost, personalize your email or letter.

Continue to read What Makes a Great Cover letter on Smashing Magazine’s Website.